hi there – I’m a designer trained in fashion currently coursing an MA in Design Curating & Writing at Design Academy Eindhoven – having worked for numerous cultural & commercial projects in Mexico City & California, I continue to consult and create digital solutions for lifestyle brands






Attention


PJ Hoogendijk
DESIGNBRO




Thank you for the opportunity.


As I mentioned in my email, I would be interested in a position during the summer months, as my availability of the Design Academy permits for the months of July and August.

In previous experiences, I have collaborated with up and coming designers from my home country, Mexico, ranging from fashion and jewelry to homeware, working along with them on long-term projects building custom digital products. I’d like to emphasize, that as an allround designer I strive to be involved in solution and growth-driven projects.

In the last years, I have specialized in eCommerce products, offering tailored solutions to the clients’ needs and wishes. As a Shopify Expert, I have delved into creating themes and integrating features that aid the end customer towards a pleasant shopping experience. Also offering the user to customize their product, facilitating the fulfillment for the brand and optimizing customer care efforts.

Besides, conceptualizing and designing a shopping experience, I also feel confortable creating product copy and content. 

During my current studies, I have put into practice new techniques of display and communication, thinking upon the technologies available, I have refined photo and video techniques, grounded in storytelling and its context.

More recently, I had the opportunity to work during Dutch Design Week as part of the onsite team of G18 – the graduation show of Design Academy. Also, acted as communications associate for Geo-Design exhibition which took place at Salone del Mobile in Milan, being responsible of leading curated tours to press visits and selected guests.

With this said, I would be pleased that you would consider me for a temporary position where I can put my skills into use and naturally, immerse myself in upscaling my knowledge and tools within UI/UX development. Below you will find my resume among other relevant information.


In hope of a positive response,
Sofia Irene Marmolejo Bijnsdorp










DESIGN



DESIGN PRACTICE & CONSULTANCY

∘ design eCommerce products and features for niche brands in fashion, jewelry, and beauty
∘ content development for brand communications
∘ continual upgrades and betterments to delivered products



2014-19


MARKET BAG
product development in leather: conceptualization, material research, prototypes and overviewing production


2016-17



QIMONO
product development (graduation project): research, conceptualization, pattern-making and production


2014-17

MARIA VOGEL
brand manager: press relations and editorial lends. lookbook, product shot and campaign photo production. supervising eCommerce development and launch



2011-13



EXHIBITION MAKING & CURATING



GEO-DESIGN – SALONE DEL MOBILE
alibaba – from here to your home  exhibition

communications associate 



2019




MAMMUT: Findings From The IKEA Civilisation

research and exhibition

2019




POLITICS OF SILENCE

10 broadcasted audio-essays

2018




G18 – DUTCH DESIGN WEEK

communications associate & curated tours



2018


FASHION EXCHANGE

a cultural hangout in collaboration with Studio Katsu, Mancandy and Roberto Sánchez



2015





PUBLISHED




A QUIEN CORRESPONDA
at Kirkland Gallery – Harvard GSD

participant #59

curated by Inés Benitez and Edgar Rodríguez


2019



ORDINARY MUSE
creative writing workshop & booklet

in collaboration with Onomatopee, Eindhoven, NL


2019



CONVERSAS
‘how to talk to strangers’ talk
#133 at Attent Ruimtezaal, Rotterdam, NL

2018







EDUCATION



Master in Arts, Design Curating & Writing at Design Academy Eindhoven, Netherlands

2018-20


Pre-master at KABK Royal Academy of Art / Universiteit Leiden, Netherlands

2017-18

Bachelor in Fashion Design & Advertising at Universidad Jannette Klein, Mexico City

2013-16

Fashion Business & Management at Art Institute of California San Diego

2011-12

Digital Image and Photography at AAVI, Mexico City

2011



SKILLS

Adobe Illustrator, Photoshop, InDesign
Sketch, Zeplin, InVision 


Certified as Shopify Expert