I complement leadership by bringing foresight, systematic design thinking and innovation strategy to brands and companies who wish to be agile and adaptive in todays market.
A research-driven approach that visualizes cultural analysis, leading to strategic frameworks and actionable roadmaps to help founders and early adopters identify emerging behaviors and translate signals into strategies that render clarity. The objective is to build systems for identifiable growth rather than reactive adaptation.
At the core of my work is a single question: how do we survive culturally, economically and structurally in a world defined by volatile trends and speculation. My background in fashion, curating and critical theory helps people and organizations prepare to create for a resilient future.
My skills are most effective at the early stage of a project or a nascent company. I use image research and semiotic validation in both the American and European markets to understand how motifs emerge, migrate and gain meaning. I track how these signals move from cultural discourse into fashion and mainstream culture and how they eventually materialize as themes, products and market opportunities.
Communication
Growth Strategy
Systems and Knowledge Management
CRM Segmentation
Custom software and App development
End-to-End Commerce
AI PARTNER
keftek
CV and clips upon request
Based in Amsterdam, NL
Contact
Last updated: November 2025