I complement leadership by bringing foresight, systematic design thinking and innovation strategy to brands and companies who wish to be agile and adaptive in todays market.
A research-driven approach that visualizes cultural analysis, leading to strategic frameworks and actionable roadmaps to help founders and early adopters identify emerging behaviors and translate signals into strategies that render clarity. The objective is to build systems for identifiable growth rather than reactive adaptation.
At the core of my work is a single question: how do we survive culturally, economically and structurally in a world defined by volatile trends and speculation. My background in fashion, curating and critical theory helps people and organizations prepare to create for a resilient future.
My skills are most effective at the early stage of a project or a nascent company. I use image research and semiotic validation in both the American and European markets to understand how motifs emerge, migrate and gain meaning. I track how these signals move from cultural discourse into fashion and mainstream culture and how they eventually materialize as themes, products and market opportunities.
I’m now preparing to launch an invite-only newsletter where I’ll share early indicators and insights that usually stay inside client conversations. Think of it as a quiet version of a substack—no subscription necessary, no likes, no comments, delivered to your inbox. Focused on discerning what is shaping our near-future imaginaries that produce design, technology and consumer expectations. If you’d like to read the first Dispatch, share with me your email.
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Launching January 2026
Communication
Growth Strategy
Systems and Knowledge Management
CRM Segmentation
Custom software and App development
End-to-End Commerce
AI PARTNER
Kef Tek
SHOPIFY PARTNER
Espina Studio
CLIENTS
UNIQLO
Carhart WIP
Dutch Design Week
NUA Money
Ask Phil
CV and clips upon request
Based in Amsterdam, NL
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Last updated: November 2025